Harvey Guzzini Moana Table Lamp

Materials: Chromed metal (iron) wire rods base. Brushed clear acrylic half-round lampshade. Chrome lid on top, perforated with 9 round holes. White painted Bakelite E27 socket.

Height: 55 cm / 21.65”

Width: ∅ 45 cm / 17.71”

Electricity: 1 bulb E27, 1 x 100 watt maximum, 110/220 volt.
Any type of light bulb can be used. But preferably a white/opaque or frosted normal size bulb.

Period: 1960s, 1970s – Mid-Century Modern.

Designer: Luigi Massoni (1930 – 2013) in 1967.

Manufacturer: Harvey Guzzini, Recanati, Italy, today named iGuzzini.

Other versions: The Harvey Guzzini Moana table lamp was also made as a floor lamp and a pendant lamp.

Another well know table lamp with a similar, but conical wire frame base was designed by Verner Panton and is named Pantonova. It was designed in 1971 and produced by J. Lüber, Switzerland. Also furniture was made.

iGuzzini illuminazione

iGuzzini illuminazione was established in June 1958 by Raimondo Guzzini (born 1928) under the name Harvey. Harvey is derived from the famous movie ‘Harvey’ with James Stuart and the invisible rabbit Harvey from 1950.
The initial production of enamelled copper objects was supplemented by decorative luminaires.
In the early sixties it became a family business when his 5 brothers joined the company. In 1962 Luigi Massoni was attracted to lead the design team. He worked for Fratelli Guzzini and Harvey Guzzini until 1976. Luigi Massoni designed many iconic lamps in that period.
The company still exists and changed the name in 1974 into iGuzzini and in 1981 into iGuzzini illuminazione.

Luigi Massoni

Luigi Massoni was born in Milan, Italy on January 22nd 1930 and was a architect and designer. For some thirty years, he has also worked as a freelance journalist and editor. He lived in Recanati, near Milan where he died in 2013.

After years of education at the “Collettivo di Architettura” of Milan and his first professional experiences between 1953 and 1955, he began working for Alessi and created his famous Bar set. First in 1957 together with Carlo Mazzeri the cocktail shaker and a bit later the Serie 5 containers.

Together with architect Carlo De Carli, he founded “Il Mobile Italiano”. In 1959, associating a group of furniture industrialists, he founded “Mobilia”, one of the first centers for the promotion of Italian design.

Also in 1959, he began working for Boffi Cucine, realizing some of the first modular systems for the home and kitchen. For Boffi he created: the Dogu kitchen and bathroom, the Xila kitchen and bathroom, the Punto bathroom, the E15 kitchen, the AL15 kitchen and the A1 cupboard.

He was editor and director of “Marmo Tecnica Architettura”  from 1956 until 1963. Thanks to his publications, he plays a key role in the development of industrial and craft-based businesses. His works are published in the most important Italian and foreign magazines and have been awarded numerous prizes and acknowledgements.

Harvey Guzzini

In 1962, Luigi Massoni meets the brothers Raimondo, Giovanni and Giuseppe Guzzini in Milan: it is the beginning of a fruitful collaboration. He worked for Fratelli Guzzini and Harvey Guzzini, what later changed in iGuzzini, until 1976. Not only he was the art director but the coordinator of communication and advertising campaign, bringing, as pointed out by Adolfo Guzzini “a purification of the form” and “rationality as a new social status “. He also designed the logo of Harvey Guzzini as you can see below.
Luigi Massoni designed some of the most beautiful lights for Harvey Guzzini, such as the Brumbry, the Alvise, the Toledo and this lamp set, the Moana.

From this experience he improved the image of many Italian and worldwide industries operating in many sectors: Furnishings; Plastics; Glass; Ceramics; Metals; Precious metals; Leather; Giftware; Household articles and so on. To name a few companies: Cedit (ceramics), Gabbianelli (ceramics), Venini (glass), Nazareno Gabrielli (bags), Poltrona Frau (leather seats), Gallotti & Radice (Adam glass table)…