Fase Faro 70-G Desk Lamp
Materials: Round red painted metal base (iron). Chromed metal adjustable rod, also made in iron. Red painted aluminium round perforated lampshade, white painted on the inside. Bakelite socket.
Height: 52 cm / 20.47”
Lampshade: ∅ 22 cm / 8.66”
Base: ∅ 15 cm / 5.90”
Electricity: 1 bulb E27, 1 x 60 watt maximum, 110/220 volt.
Any type of light bulb can be used, not a specific one preferred.
Period: 1970s – Mid-Century Modern.
Designer: To be appraised.
Manufacturer: Fase, Torrejón de Ardoz, Madrid, Spain.
Other versions: Made with a different base and produced in several colours. Also made as an architect desk lamp, model 67-G (de Luxe) and a clamp lamp, model 67 F-1 (de Luxe). An architect trypod floor lamp on wheels, model 67 Pie was also made. Probably also made in some other models.
Faro: Lighthouse, beacon, headlight, light, lamp, lantern.
The Fase company was founded by self-made man Pedro Martin and designer Luis Pérez de la Oliva in 1964, some sources say 1966. The Boomerang lamp was one of their first designs. Initially they sold their self-produced lamps to the markets in and around the capital Madrid before successfully opening a factory in Torrejón de Ardoz on the outskirts of the city.
They produced mainly lamps, but also ashtrays and other products such as office bins and coat racks.
Fase supplied many lamps to the offices of General Franco‘s dictatorial government and the Guardia Civil, some sort of military police. From 1975 on, after the death of Franco and the end of the regime, Fase started with Italian Modern and Bauhaus-inspired designs. The Spaniards were unfamiliar with this design because of the Franco regime that ruled the country with an iron fist and allowed few foreign influences.
During the 70s Fase exported lamps to Belgium, The Netherlands, Luxembourg, Great Britain, Norway, France, Italy, Germany, Portugal, United Arab Emirates, Japan, Hong Kong, Morocco, the United States and Canada. In total in more than 32 countries.
In the 1980s Fase jumped on the bandwagon of the halogen lighting. The break with tradition proved unsuccessful and ultimately contributed to the end of the business. A large fine of the Treasury in the early nineties for tax irregularities was the end for Fase. The company was officially dissolved in 1996.
Drowned, the company sold its manufacturing license to a German brand, Ma-Of, which slightly modified the original design by adding more chrome. Before these final death rattles, the partners had already separated. Luis Pérez de la Oliva had created his own brand Lupela, another flagship of Spanish design. GEI (Gabinete Estudios Industriales – Cabinet Industrial Studies) was another company that sold similar lamps. Also Massive from Belgium produced a few lamps in this style.
When the company stopped producing them abruptly, there was a lot of ‘stock’ available in the warehouses. That’s why you find relatively many lamps with a label attached. Many lamps are sold new and never used in the box (NOS – New Old Stock).
Designers that worked for the company are amongst others: Gabriel Teixidó. He designed the Iberia and Meca series and Tomás Díaz Magro, responsible for the Apolo, Minifase and Impala lamps. The most productive was Luis Pérez de la Oliva, who designed the majority of the Fase lamps.
Fase also sold lamps made by others such as the Yamada Shomei ‘Manon’ table lamp from Japan. You can find it over here on Vintageinfo. The Prisma table lamp was produced in Italy by F.A.A.I. Arredo. Also the Sinus stacking ashtray made by Helit from Germany. A design by Walter Zeischegg from 1967. You can find it here in the MoMA, New York. The also sold lamps from other companies.
Links (external links open in a new window)
Fase, the book, the mystery solved – website and history
Torrejón de Ardoz – Wikipedia
Francisco Franco – Wikipedia
Guardia Civil – Civil Guard – Wikipedia
The Return of the Pink Panther – Wikipedia
The Return of the Pink Panther – IMDb
Other Fase lamps on Vintageinfo