Guzzini Style Globe Table Lamp
The Guzzini style globe table lamp on the cover of the book “Space Age Lights” from 2010, published by Electa. Described as a lamp from France from around 1969…
VLM Components
The wiring, plug, switch and socket are Italian and they are made by VLM Components from Buccinasco near Milan in the sixties and seventies. The company became famous for the switches they produce since 1968, designed by Achille Castiglioni. You can find them over here.
VLM is part of the Relco Group, founded in 1967. Today they are the owners of the brands Relco, Leuci, Relco Lighting, VLM and Segno.
Links (external links open in a new window)
Massive – Wikipedia (in Dutch)
Guzzini Style Globe Table Lamp
Materials: Round chromed massive metal (iron) base and ornamental nut. Curved chrome slat and ring. Chrome ring on top. 2 orange acrylic shells globe lampshade. Some metal and plastic parts. White painted Bakelite E27 socket.
Height: 40 cm / 15.74”
Globe: ∅ 28 cm / 11.02”
Base: ∅ 15 cm / 5.90”
Electricity: 1 bulb E27, 1 x 60 watt maximum, 110/220 volt.
Any type of light bulb can be used, not a specific one preferred.
Period: 1970s – Mid-Century Modern.
Designer: To be appraised.
Manufacturer: Massive, Mortsel, Kontich and Wommelgem, Belgium.
Other versions: This Guzzini style globe table lamp exists also in white and was made with a different base, as you can see below. These globe lamps are often sold as lamps made by Harvey Guzzini, but they are not, of course.
Label on the lamp socket: Mass. Max. 60W. (Massimo Maximum 60 Watt). Massimo is the Italian word for maximum. Max. is used for every other language in Europe were Massive sold lights at that time. At Massive they were economical with labels. They started using labels when the government had compelled them to do so.
The first labels that became mandatory in Europe (EEC) were stickers that stated the maximum power of the light bulbs to be used. Later on Massive used the same round labels with the same font that says: Mass. Max. 60W., Made In Belgium and also a label exists with Massive Mass. Max. 60W. As you can see below.
Acrylic: often named by its commercial name: Perspex, Plexiglas, Crylux, Acrylite, Lucite, is a thermoplastic.
Massive
Origins and Early Growth (1926–1970s)
Massive started in 1926, when Pieter-Jozef De Jaeck founded a bronze foundry in Wilrijk, near Antwerp, Belgium. Initially, the company crafted traditional bronze items such as candlesticks, crucifixes, and chandeliers in-house using established casting methods.
However, as the market evolved during the 1930s and 1940s, Massive quickly adapted to meet changing consumer needs. Therefore, the company gradually introduced more functional lighting products for households. After World War II, electric lighting became more popular across Europe.
Consequently, Massive began combining classic design with modern electrical technology. This strategic shift enabled the brand to reach new customers and grow steadily.
By the 1950s, Massive had earned a solid reputation across Belgium. Its lighting fixtures – often inspired by mid-century trends – were both affordable and practical. Moreover, they were widely available in hardware and furniture stores. As a result, they became a staple in many homes.
In the 1960s, Eddy De Jaeck, the founder’s son, joined the company. He introduced semi-industrial production techniques and optimized logistics. As a result, Massive shifted from a craft-based workshop to a mass production business. This major change laid the groundwork for international expansion.
Design Approach and Product Strategy
Massive became known for producing lighting in the style of more exclusive brands. While they didn’t make direct copies, many of their designs were clearly “inspired” by well-known models. Nevertheless, the company also released some original highlights that stood out in their own right.
In addition to their own production, Massive distributed a significant number of lamps made by other manufacturers. This strategy was not unusual at the time. Many lighting companies across Europe followed the same practice to broaden their product range and appeal to a wider market.
International Expansion and Market Leadership (1970s–2000s)
During the 1970s, Massive expanded rapidly. With Eddy De Jaeck at the helm, and later his sons Piet and Jan De Jaeck, the company grew into a multinational enterprise. To stay affordable and increase volume, Massive moved production to Eastern Europe. Later, it extended manufacturing to China. This deliberate strategy helped the brand stay competitive in a changing market.
By the 1980s, Massive had become one of the top lighting brands in Europe. Its catalog included thousands of options for both indoor and outdoor use. Furthermore, the brand balanced style, affordability, and reliability. Because of this, it gained popularity in both Western and Eastern Europe.
In the Netherlands, Massive began operations in 1962. In addition, the company opened Massive Gorinchem in 1969. This location served as the Dutch headquarters for more than 40 years. Eventually, in late 2012, it relocated to Eindhoven.
Ownership Changes and the Philips Takeover (2002–2010)
In 2002, the De Jaeck family sold Massive to CVC Capital Partners for about €250 million. This move transformed the company into part of the new group, Partners in Lighting International (PLI).
Over the next years, PLI expanded quickly. For example, in 2005, the group acquired Modular Lighting Instruments. Then, in 2006, it added Trio Leuchten from Germany. As a result, PLI marketed over 10,000 products under brands like Massive, Lirio, Trio, Aqua, and Cucina.
The company grew further by employing about 5,000 people and operating in more than 70 countries. In 2007, Royal Philips Electronics announced plans to acquire PLI. The deal closed in 2008, which strengthened Philips‘ position in the European home lighting market.
Soon afterward, Philips rebranded all Massive stores in Belgium as Light Gallery. By 2014, the Massive name had vanished from packaging and store displays alike.
The End of an Era and the Move to Signify (2010–2024)
After the acquisition, Massive‘s visibility declined steadily. In 2016, Philips Lighting became a separate, publicly traded company. Then, in 2018, the company rebranded as Signify. This new identity marked a fresh focus on smart and connected lighting.
Eventually, in April 2024, Signify shut down the Light Gallery website and redirected all content to its main platform. Although the Massive name no longer appears in stores, its legacy lives on. Millions of homes throughout Europe still feature its recognizable and timeless lighting designs.
The Massive labels explained in 5 pictures
The upper photos are the labels on this Guzzini style globe table lamp.
