Mario Bellini Area 50 Floor Lamp 160/210

Materials: Square grey painted cast iron base. White lacquered metal rod. Body in poly-carbonate. Synthetic textile fabric lampshade. Bakelite E27 socket.

Max Height: 210 cm / 82.67”

Height: 160 cm / 62.99”

Lampshade: 50 x 50 cm / 19.68 x 19.68”

Electricity: 1 bulb E27, 1 x 100 watt maximum, 110/220 volt.
Any type of light bulb can be used, but a silver cupped/bowl lamp is recommended.

Period: 1970s – Mid-Century Modern.

Designer: Mario Bellini in 1974.

Manufacturer: Artemide, Pregnana Milanese, Milan, Italy.

Other versions: The Mario Bellini Area 50 floor lamp comes in two versions. A desk lamp and several table lamps, flush mount or wall lamp and pendant lamp were made, as you can see. The pendant lamp in two versions was at least produced until the 1990s. It appears in the 1992 catalogue. You can find it over here.

Artemide

In 1960, near Milan, Ernesto Gismondi and Sergio Mazza laid the foundation of Artemide. Right from the start, the company combined technological research with a strong sense of Italian design. Their very first iconic lamp was the Alfa — hence the name — designed around 1959–1960. Emma Schweinberger, Gismondo’s wife, designed the Chi table lamp in 1962. From there, Artemide quickly began collaborating with leading designers. The mid-1960s saw the company make waves with Vico Magistretti’s Eclisse, awarded in 1967, as well as Enzo Mari ’s early contributions such as the Polluce floor lamp, designed together with Anna Fasolis in 1965. The Dalù table lamp (1966 – Vico Magistretti) and the Nesso (1965), designed by Giancarlo Mattioli & Gruppo Architetti Urbanisti Città Nuova, further established Artemid e’s reputation during this formative decade. Other notable designs from the late 1960s include the Lesbo table lamp, a 1967 design by Angelo Mangiarotti, Vico Magistretti’s Telegono (1968), the Pallade pendant by Studio Tetrarch, the Electra table lamp, designed by Giuliana Gramigna in 1968, all reflecting the experimental spirit of the era.

As the 1970s arrived, Artemide introduced what would become one of its most recognisable icons: the Tizio desk lamp, designed by Richard Sapper in 1972. Around the same period, Gae Aulenti designed the Pileino and Mezzopileo lamps, followed by Mezzoracolo in 1973. The famous Sintesi lamp series was designed by Ernesto Gismondi in 1975 and the Area 50 lamp series, a Mario Bellini design from 1975. The decade also saw the introduction of the Onfale lamp in 1978, designed by Luciano Vistosi, marking Artemide ’s growing interest in glass and sculptural forms.

The 1980s marked a phase of international expansion. By 1980, Artemide had established a presence in the United States and continued to attract prominent designers, including Ettore Sottsass. His Callimaco floor lamp and Pausania table lamp, both designed during the 1980s, became distinctive statements within Artemide’s catalogue. Other important designs from this decade include the Polifemo floor lamp by Carlo Forcolini (1983). In 1987, Artemide launched the Tolomeo, designed by Michele De Lucchi and Giancarlo Fassina, which quickly became an icon of functional and timeless design.

During the 1990s, Artemide further expanded its scope by acquiring VeArt, bringing Murano glass expertise into the company. In 1996, Artemide introduced its “The Human Light ” philosophy, focusing on the relationship between light, people and their environment. By the late 1990s, Artemide Architectural was established, bridging product design and large-scale architectural lighting projects. From the 2000s onward, Artemide increasingly focused on LED innovation while reissuing its historic designs within the “Modern Classic ” collection.

In essence, Artemide represents a rich tapestry of Italian lighting history. Whether defined by the minimalist engineering of the Tizio, the organic curves of the Nesso, or the expressive presence of the Callimaco, Artemide has consistently blended design innovation with a deeply human approach to light. It is precisely this balance that makes these lamps — including the Pausania and many others — enduring icons of modern design.

Designers that collaborated with Artemide include, among others, Vico Magistretti, Emma Schweinberger, Gae Aulenti, Richard Sapper, Michele De Lucchi, Giancarlo Fassina, Ettore Sottsass, Enzo Mari, Gio Ponti, Sergio Mazza, Angelo Mangiarotti, Joe Colombo, Sergio Asti, Sergio Favre, Mario Marenco, Adelaide Bonati, Silvio Bonatti, Enrico De Munari, Carla Federspiel, Livio Castiglioni, Piero Castiglioni, Nanda Vigo, Luigi Caccia Dominioni, Mario Botta, Carlo Forcolini, Luciano Vistosi, Neri&Hu, Carlotta de Bevilacqua, Jean Nouvel, Karim Rashid, Neil Poulton, Studio Tetrarch, Zaha Hadid, Ron Arad, Herzog & de Meuron, Issey Miyake, Naoto Fukasawa, Aldo Rossi, Adrien Gardère, Stephen Philips, Carlo Colombo and Giulia Foscari.