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Velours And Cork Table Lamp

Materials: Round brass plated metal (iron) base. Metal tube with a velours decoration. Round lampshade in velours and cork with 3 gold coloured aluminium rings. Bakelite E27 socket.

Height: 50,5 cm / 19.88”

Width: ∅ 25,5 cm / 10.03”

Base: ∅ 12 cm / 4.72”

Electricity: 1 bulb E27, 1 x 60 watt maximum, 110/220 volt.
Any type of light bulb can be used, not a specific one preferred.

Period: 1970s – Mid-Century Modern.

Designer: To be appraised.

Manufacturer: Massive, Mortsel, Kontich and Wommelgem, Belgium.

Other versions: This velours and cork table lamp exists in some variations and was made in a larger size.

Label on the bottom: Mass. Max. 60W. (Massimo Maximum 60 Watt). Massimo is the Italian word for maximum. Max. is used for every other language in Europe were Massive sold lights at that time. At Massive they were economical with the labels, they started using labels when the government had compelled them to do so. The first labels that became mandatory in Europe (EEC) were stickers that stated the maximum power of the light bulbs to be used. Later on Massive used the same round labels with the same font that says: Mass. Max. 60W., Made In Belgium and also a label exists with Massive Mass. Max. 60W. as you can see below.

Massive

Massive was in origin a bronze foundry and they produced mainly candlesticks, crucifixes and chandeliers in Wilrijk near Antwerp, Belgium. The company was founded in 1926 by Pieter-Jozef De Jaeck. His son Eddy De Jaeck was responsible for the huge expansion of the company in the 1970s. But it were his sons, Piet and Jan De Jaeck who made Massive a true multinational. Thus, they moved production to Eastern Europe and China.

In the 1980s Massive became the leading brand in Europe. In 2002, the brothers left the company to the investment fund CVC Capital Partners, for allegedly more than 250 million euros. Since 2008 the company is owned by Philips and the name of the shops is changed into Light Gallery.

When the takeover by Philips was announced in November 2006 Massive commercialized more than 10.000 lighting products under brand names such as MassiveTRIO and Lirio. The group had about 5.000 employees worldwide and was active in 70 countries.

Massive sold many lamps made by others. Peill + Putzler from Germany and Yamada Shomei from Japan produced lamps for Massive, to name a few. Many other lighting companies did.

These cork table lamps became popular in the mid 70s. Companies producing cork lamps are among others: Ingo Maurer, Gianfranco Frattini, Meroni, Staff Leuchten, Massive, Philips, Lightolier, Laurel, Milo Baughman, Mutual Sunset Lamp Co.

The Massive labels explained in 4 pictures

The bottom of the lamp on the left is this lamp.

Velours And Cork Table Lamp - 1970s, Massive, Belgium - label Mass. Max. 60 W.

Velours And Cork Table Lamp - 1970s, Massive, Belgium - Mass. Max. 60W. Made In Belgium Label

Velours And Cork Table Lamp - 1970s, Massive, Belgium - Massive Max. 60W. Label

Velours And Cork Table Lamp - 1970s, Massive, Belgium - Massive Labels

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