Glass Bamboo Pendant Lamp
Links (external links open in a new window)
Massive – Wikipedia (in Dutch)
The complete history of the Philips company
Enrico Tronconi Vistosi lamps – Google Images
Vintageinfo
Oval ribbed glass pendant lamp
Ribbed opal glass pumpkin pendant lamp
Similar chandelier with 3 lamps
Many thanks to Frank from Flowermountain.be for the pictures.
Glass Bamboo Pendant Lamp
Materials: 1 long milky blue translucent hand blown glass tubular bamboo style lampshade. 1 long opal glass bamboo style diffuser inside. Some metal and chrome parts and canopy. Steel wire. Bakelite E27 sockets.
Height: 70 cm / 27.55”
Width: ∅ 23 cm / 9.05”
Electricity: 2 bulbs E27, 2 x 60 watt maximum, 110/220 volt.
Anytypeof light bulb canbeused, not a specific one preferred.
Period: 1970s – Mid-Century Modern.
Designer: To be appraised.
Manufacturer: Massive, Mortsel, Belgium
Other versions: This glass bamboo pendant lamp was probably made in several sizes and colours. It is similar with the Bamboo floor lamp designed by Enrico Tronconi for Vistosi, a Murano company. The Bamboo lamp by Tronconi is made out of several parts of glass and has chrome rings.
It will surprise many, but not only was Massive the largest lighting manufacturer in Europe, some of their lamps are made in Murano.Or at least the glass parts, as in all possibility for this lamp. Many Massive lamps are sold as Murano, AV Mazzega or Vistosi lamps. For instance, the well known glass discs chandeliers were sold in large numbers by Massive.
Massive
Origins and Early Growth (1926–1970s)
Massive started in 1926, when Pieter-Jozef De Jaeck founded a bronze foundry in Wilrijk, near Antwerp, Belgium. Initially, the company crafted traditional bronze items such as candlesticks, crucifixes, and chandeliers in-house using established casting methods.
However, as the market evolved during the 1930s and 1940s, Massive quickly adapted to meet changing consumer needs. Therefore, the company gradually introduced more functional lighting products for households. After World War II, electric lighting became more popular across Europe.
Consequently, Massive began combining classic design with modern electrical technology. This strategic shift enabled the brand to reach new customers and grow steadily.
By the 1950s, Massive had earned a solid reputation across Belgium. Its lighting fixtures – often inspired by mid-century trends – were both affordable and practical. Moreover, they were widely available in hardware and furniture stores. As a result, they became a staple in many homes.
In the 1960s, Eddy De Jaeck, the founder’s son, joined the company. He introduced semi-industrial production techniques and optimized logistics. As a result, Massive shifted from a craft-based workshop to a mass production business. This major change laid the groundwork for international expansion.
Design Approach and Product Strategy
Massive became known for producing lighting in the style of more exclusive brands. While they didn’t make direct copies, many of their designs were clearly “inspired” by well-known models. Nevertheless, the company also released some original highlights that stood out in their own right.
In addition to their own production, Massive distributed a significant number of lamps made by other manufacturers. This strategy was not unusual at the time. Many lighting companies across Europe followed the same practice to broaden their product range and appeal to a wider market.
International Expansion and Market Leadership (1970s–2000s)
During the 1970s, Massive expanded rapidly. With Eddy De Jaeck at the helm, and later his sons Piet and Jan De Jaeck, the company grew into a multinational enterprise. To stay affordable and increase volume, Massive moved production to Eastern Europe. Later, it extended manufacturing to China. This deliberate strategy helped the brand stay competitive in a changing market.
By the 1980s, Massive had become one of the top lighting brands in Europe. Its catalog included thousands of options for both indoor and outdoor use. Furthermore, the brand balanced style, affordability, and reliability. Because of this, it gained popularity in both Western and Eastern Europe.
In the Netherlands, Massive began operations in 1962. In addition, the company opened Massive Gorinchem in 1969. This location served as the Dutch headquarters for more than 40 years. Eventually, in late 2012, it relocated to Eindhoven.
Ownership Changes and the Philips Takeover (2002–2010)
In 2002, the De Jaeck family sold Massive to CVC Capital Partners for about €250 million. This move transformed the company into part of the new group, Partners in Lighting International (PLI).
Over the next years, PLI expanded quickly. For example, in 2005, the group acquired Modular Lighting Instruments. Then, in 2006, it added Trio Leuchten from Germany. As a result, PLI marketed over 10,000 products under brands like Massive, Lirio, Trio, Aqua, and Cucina.
The company grew further by employing about 5,000 people and operating in more than 70 countries. In 2007, Royal Philips Electronics announced plans to acquire PLI. The deal closed in 2008, which strengthened Philips‘ position in the European home lighting market.
Soon afterward, Philips rebranded all Massive stores in Belgium as Light Gallery. By 2014, the Massive name had vanished from packaging and store displays alike.
The End of an Era and the Move to Signify (2010–2024)
After the acquisition, Massive‘s visibility declined steadily. In 2016, Philips Lighting became a separate, publicly traded company. Then, in 2018, the company rebranded as Signify. This new identity marked a fresh focus on smart and connected lighting.
Eventually, in April 2024, Signify shut down the Light Gallery website and redirected all content to its main platform. Although the Massive name no longer appears in stores, its legacy lives on. Millions of homes throughout Europe still feature its recognizable and timeless lighting designs.
