1950s Cream Wrinkle Paint Desk Lamp –Vintageinfo

1950s cream wrinkle paint desk lamp metal oval base brass gooseneck round lampshade Massive Belgium 1960s

1950s cream wrinkle paint desk lamp

1960-1961 Welvaart – Le Bien-Être (prosperity) magazine publicity. It was a catholic cooperative founded in 1925 in Hasselt. Since 1927 located in Merksem, Belgium.

The 1950s were the commercial highlight for the company. In the 1970s, a time when supermarkets were starting to emerge, Welvaart stuck to its own concept: small-scale neighbourhood shops. As a result, however, the cooperative fell behind and it suffered from declining profitability.

The cooperative no longer exists. It was active from 1910 until 1985. The food sector was taken over by the Louis Delhaize group, the textile sector by Santens SA. They did not produce their lighting themselves.

1950s Cream Wrinkle Paint Desk Lamp

Materials: Ochre, vanilla-cream painted metal (iron) oval egg style base, painted with wrinkle paint. Brass ring around the base. Brass gooseneck. Ochre, vanilla-cream painted half round aluminium lampshade. Brass half round ornament on top. Metal E27 socket.

Lampshade: 14,5 cm / 5.70”

Gooseneck: 26 cm / 10.23”

Height: 34 cm / 13.38”

Base: 15,5 x 8,5 cm / 6.10 x 3.34”

Electricity: 1 bulb E27, 1 x 60 watt maximum, 110/220 volt.
Any type of light bulb can be used, not a specific one preferred.

Period: 1950s, 1960s – Mid-Century Modern.

Designer: To be appraised.

Manufacturer: Massive, Mortsel, Kontich and Wommelgem, Belgium.

Other versions: The base of this 1950s cream wrinkle paint desk lamp was used for many other lamps, as you can see over here at these bedside lamps. Also made in other colours.

Massive

Massive was in origin a bronze foundry and they produced mainly candlesticks, crucifixes and chandeliers in Wilrijk near Antwerp, Belgium. The company was founded in 1926 by Pieter-Jozef De Jaeck. His son Eddy De Jaeck was responsible for the huge expansion of the company in the 1970s. But it were his sons, Piet and Jan De Jaeck who made Massive a true multinational. Thus, they moved production to Eastern Europe and China.

In the 1980s Massive became the leading brand in Europe. In 2002, the brothers left the company to the investment fund CVC Capital Partners, for allegedly more than 250 million euros. Since 2008 the company is owned by Philips and the name of the shops is changed into Light Gallery.

When the takeover by Philips was announced in November 2006 Massive commercialized more than 10.000 lighting products under brand names such as Massive, TRIO and Lirio. The group had about 5.000 employees worldwide and was active in 70 countries.

Massive sold many lamps made by others. Peill + Putzler from Germany and Yamada Shomei from Japan produced lamps for Massive, to name a few. Many other lighting companies did.