BAG Turgi Cube Floor Lamp – 1970s Catalogue Picture
BAG Turgi Cube Floor Lamp – 1972 Koch + Lowy Catalogue Picture
Many thanks to Frank from nullviernull raum+kommunikation for the beautiful pictures. You can find his shop over here on Ebay.
Many thanks to Max from AfterMidnight for the BAG Turgi catalogue picture.
Many thanks to Peter from BGgalleries for the catalogue picture of Koch + Lowy, you can find his website over here.
BAG Turgi Cube Floor Lamp
Materials: Red painted metal (iron) cubic lampshade on 4 thin legs. 5 round white opal acrylic diffusers. White painted Bakelite E27 socket.
Height: 60 cm / 23.62”
Width: 40 x 40 cm / 15.74 x 15.74”
Electricity: 1 bulb E27, 1 x 150 watt maximum, 110/220 volt.
Any type of light bulb can be used, not a specific one preferred.
Period: 1960s, 1970s – Mid-Century Modern.
Designer: Carl Moor.
Manufacturer: Bronzewarenfabrik AG (BAG) Turgi, Switzerland.
Other versions: This BAG Turgi cube floor lamp exists in several colours. It was also made as a small table or bedside lamp.
The BAG Turgi cube floor lamp was sold by Koch + Lowy in the USA. They named it Helvetica. For the moment it is unclear if Bag Turgi used this name also, but probably not. In their catalogues they only used numbers. The big one is model 41.629, as you can see. The small one is model 41.387.
Carl Moor
Often said: professor Moor. Unfortunately, a long search yielded no results. Do you have an idea about the designer? Please let us know through the contact form and help improve the websites exactitude. Your help is much appreciated.
BAG Turgi
Wilhelm Egloff founded the W. Egloff & Co. metal goods factory for the manufacture of household items in Zurich, Switzerland in 1885. In 1887 Albert Meierhofer and a year later in 1888 Hermann Gaiser took a stake in the company at Turgi station. Around 1900 they started producing lighting.
In 1909 the Schweizerische Broncewarenfabrik AG (BAG) was founded. Since 1918 the name has been BAG Bronzewarenfabrik AG Turgi.
On of the first famous lamps by the company is the Quick 1500 table lamp designed by Alfred Müller, often named the Swiss Bauhaus lamp. Other designers that worked for the company are, among others: Siegfried Giedion, Karl Trabert and Carl Moor. Most of the lamps were designed by the design team of the company, according the books and catalogues.
BAG Turgi is best known for the lighting of streets, sports stadiums and hotels. For instance, they made de lighting for the Olympic Winter Games in Lillehammer, Norway in 1994.
In the 1990s BAG sold various branches of business. In the end, it reduced its business activities to the management of company real estate. It now operates as BAG Immobilien AG. It is still located at Turgi, Switzerland.
BAG Turgi Cube Floor Lamp – Red & White Version
Lamps in the movies
A BAG Turgi cube floor lamp was used as a prop in the 1973 Belgian TV series De Kat. Starring Rik Andries, Gerda Marchand, Domien De Gruyter and Arnold Willems. Here in episode 1.
Links (external links open in a new window)
De Kat (1973) TV series – Wikipedia – only in Dutch
De Kat (1973) TV series – IMDb