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Linke.Plewa.Design Circo desk lamp post modern blue-yellow-red design Brilliantleuchten Heico Linke & Jens Plewa

LINKE.PLEWA.DESIGN – 1978-1994 Heico Link & Jens Plewa

LINKE.PLEWA.DESIGN 1978 to 1994 Heico Link & Jens Plewa photo of the designers with a list of all the companies they designed for in Germany

LINKE.PLEWA.DESIGN – History

LINKE.PLEWA.DESIGN (1978–1994)

Linke.Plewa.Design was a German industrial design studio founded in early 1978 in Hamburg by Heico Linke and Jens Plewa. The studio emerged from the academic environment of the Hochschule für bildende Künste Hamburg (HfBK). At the time of its foundation, Plewa had just completed his studies, while Linke was still a student and would graduate in 1979. The studio remained active until 1994 and developed a broad and diverse body of work covering lighting, industrial products, technical devices, measurement instruments, consumer goods, clocks, toys, and packaging design.

The first studio space was located in St. Pauli, at Bernhard-Nocht-Straße 3, on the corner of Antoni Straße, with a direct view over the port of Hamburg and Dock 11. In September 1978, a fellow student, Reinhardt Buchner, joined the studio. During this early phase, the office operated under the name BUCHNER.LINKE.PLEWA. This collaboration lasted for approximately four years. After that period, the cooperation with Buchner ended and the studio continued its work under the original name, Linke.Plewa.Design.

Working practice and scope

Linke.Plewa.Design never positioned itself as a lighting-only studio. Although lighting design formed a highly visible and successful part of its output, it existed alongside a wide range of non-lighting projects. The studio worked in close cooperation with manufacturers, engineers, and technical partners, developing projects from early concepts and study models into production-ready designs. Technical feasibility, tooling, safety requirements, and series production were integral parts of the design process.

This multidisciplinary practice is a defining characteristic of Linke.Plewa.Design and explains the studio’s presence across many different industrial contexts, from lighting and furniture-related products to technical equipment and consumer goods.

Lighting design

Lighting represents one of the most recognisable areas of the studio’s work. From the late 1970s onwards, Linke.Plewa.Design explored adjustable luminaires, compact light sources, and later low-voltage halogen systems. Many designs combined mechanical adjustability, joints, counterweights, adapters, and rails with a clear and functional formal language.

Between 1986 and 1991, the studio collaborated intensively with Brillantleuchten. This cooperation resulted in a wide lighting programme including individual luminaires as well as complete systems. The most ambitious of these was the TWI LIGHT (Twilight) system, a modular halogen lighting system consisting of rails, adapters, spotlights, table lamps, floor lamps, and accessories. The system reached production stage, was presented at trade fairs, accompanied by printed catalogues, and received design awards.

Following the takeover of Brillantleuchten in 1991 and its transformation into Brilliant AG, large parts of the existing product range were discontinued. As a result, several Linke.Plewa.Design projects, including further developments of TWI LIGHT, were terminated abruptly despite being technically mature and commercially launched.

In addition to system lighting, the studio designed a number of distinctive individual luminaires, including the widely sold Circo table lamp, the Segma table lamp, and the Triton series comprising wall, table, and floor lamps. Some of these designs are today frequently associated with postmodern or Memphis-style aesthetics, although they were developed independently and within an industrial design context rather than as part of any stylistic movement.

Beyond lighting: clocks and industrial products

Alongside lighting, Linke.Plewa.Design created a substantial number of non-lighting products. These included a coherent series of clocks, as well as measurement devices, housings, packaging systems, toys, and technical consumer products. These designs demonstrate the same attention to construction, usability, and clarity found in the studio’s lighting work and underline its role as a fully fledged industrial design office rather than a specialist lighting studio.

Manufacturers and clients

Between 1978 and 1994, Linke.Plewa.Design worked for a wide range of manufacturers and industrial clients, including: ART LIGHT, ALLMESS, AUDIO VALVE, BASF, BEIERSDORF / KROM, BRENDEL, BRILLANTLEUCHTEN, ELKAMET, EUCOFORM, FERRERO, HALEMEIER / HALOFORM, IKEA, LIPPOLD & LIPPOLD / MOTOR ELECTRIC Ltd. (Hong Kong), LUSTRY, OTT INTERNATIONAL, STAFF, ZUMTOBEL

Awards and recognition

The work of Linke.Plewa.Design received several important international design awards, including multiple iF Design Awards for lighting and industrial design projects. These awards document the professional recognition of the studio’s work during its active years and its position within the German design landscape of the late 20th century.

Archive and documentation

During the active years of the studio, the office was broken into twice, resulting in the theft of a large number of slides and photographs documenting its work. What survives today therefore represents only part of the original archive. In 2025, Jens Plewa, as the custodian of the remaining material, undertook the extensive task of collecting and scanning all surviving photographs from the joint studio period. Even this incomplete archive still conveys the intensity, productivity, and breadth of the studio’s design activity.

End of the studio

In 1994, Linke.Plewa.Design ceased operations. Jens Plewa subsequently founded his own design office, PLEWA WORKS, while Heico Linke continued his professional career as an employed designer. Today, the work of Linke.Plewa.Design is increasingly documented and reassessed as part of a broader industrial and technical design culture, rather than as isolated design objects.

LINKE.PLEWA.DESIGN – Jens Plewa, Heico Linke, Reinhardt Buchner

From left to right in the photo: Jens Plewa, Heico Linke and Reinhardt Buchner.

LINKE.PLEWA.DESIGN: Jens Plewa, Heico Linke, Reinhardt Buchner the 3 designers together in the 1970s

Heico Linke

Heico Linke (born 1951) is a German industrial designer, musician, and songwriter. Linke studied Industrial Design at the Hochschule für bildende Künste Hamburg (HfBK) from 1974 to 1979. During this period, he developed several functional and technical design concepts as student projects, some of which later evolved into professional products. In 1978, together with Jens Plewa and later joined by fellow student Reinhardt Buchner, he co-founded a design studio that initially operated under the name BUCHNER.LINKE.PLEWA.

After the collaboration with Buchner ended, the studio continued as Linke.Plewa.Design, remaining active until 1994. During these years, Heico Linke was closely involved in the conception, development, and realisation of a wide range of products, including lighting systems, luminaires, measurement devices, technical housings, consumer products, clocks, and industrial objects.

A defining characteristic of Linke’s design work is the visible integration of mechanical and technical logic. Constructional elements such as joints, counterweights, rails, adapters, and balancing mechanisms were treated as essential parts of the design rather than hidden components. This approach is particularly evident in his lighting designs from the late 1970s and 1980s.

Between 1986 and 1991, Linke played a key role in the development of numerous lighting designs for Brillantleuchten, including both individual luminaires and modular systems. Among the best-known designs associated with him are the TWI LIGHT (Twilight) system, the widely produced Circo table lamp, the Segma table lamp, and the Triton series comprising wall, table, and floor lamps. Heico Linke has stated that the OTT luminaires and the TWI LIGHT system rank among his absolute favourite designs of everything he has ever created.

Music, songwriting and instrument design

Parallel to his career as an industrial designer, music has always been a central part of Heico Linke’s life. He is active not only as a musician but also as a songwriter, having written a substantial body of original music. Over the years, he performed in various bands, including The Retired Cowboys, and released several recordings. His musical output also includes a dedicated children’s music CD, reflecting a playful and narrative side of his creative work.

Closely connected to his musical activities is Linke’s long-standing engagement with instrument design and construction. He designed and built numerous technically sophisticated string instruments, including custom-made steel guitars and experimental instruments. These were not conceptual pieces but fully functional, playable instruments, many of which were sold and continue to be used by musicians. The technical ingenuity of these instruments mirrors the same hands-on, construction-driven mindset found in his industrial design work.

Later career and personal life

After the closure of Linke.Plewa.Design in 1994, Heico Linke continued his professional career as an employed designer. From 1995 until his retirement in 2014, he worked for ZACK Edelstahl, a leading European manufacturer of stainless steel home accessories.

Heico Linke lives in Schleswig, in northern Germany — a town shaped by history and maritime culture. Today, his work as a designer and musician is increasingly being revisited and documented, highlighting a creative practice that bridges industrial design, music, and technical craftsmanship.

LINKE.PLEWA.DESIGN – Heico Linke & Jens Plewa

Heico Linke & Jens Plewa at work.

LINKE.PLEWA.DESIGN: Heico Linke & Jens Plewa at work in the studio in the 1970s

Jens Plewa

Jens Friedrich Plewa (born 1949 in Stade, Lower Saxony, Germany) is a German industrial designer. He spent his early childhood in Himmelpforten, a small village with approximately 300 inhabitants at the time, where he lived until the age of ten. He later completed his Abitur in Stade.

Before beginning his formal design education, Plewa spent one year at sea, working aboard a cargo ship operating in the Mediterranean and along the African coast as far south as the equator. This period was followed by his mandatory military service.

From 1973 to 1978, Jens Plewa studied Industrial Design at the Hochschule für bildende Künste Hamburg (HfBK). In 1978, together with Heico Linke, he co-founded the design studio Linke.Plewa.Design. The studio remained active until 1994 and developed a wide range of industrial, technical, and consumer products for numerous German and international manufacturers.

Within Linke.Plewa.Design, Jens Plewa contributed to the studio’s systematic and multidisciplinary approach, working across lighting design, industrial products, packaging, and technical equipment. His work reflects a strong emphasis on practical functionality, production-oriented thinking, and formal clarity, supporting the studio’s reputation for technically intelligent and durable design solutions.

After the closure of Linke.Plewa.Design in 1994, Plewa continued his professional activity through his own design office, PLEWA WORKS, which he operated from 1995 until 2024. During this period, he remained active in industrial and product design, building on the experience and principles developed during the Linke.Plewa years.

Jens Plewa’s career spans nearly five decades of industrial design practice. His work forms an integral part of the legacy of Linke.Plewa.Design and contributes to the broader context of late 20th-century German industrial design, characterised by technical competence, functional discipline, and long-term usability.

LINKE.PLEWA.DESIGN- 1978 OTT International – System 8000 Spotlights

Shortly after founding their design studio, Linke.Plewa.Design secured its first major client: OTT International. At the time, OTT was primarily known for producing large-scale chandeliers for the Arab market. However, the company also wished to participate in the growing trend towards smaller and more contemporary ceiling luminaires.

The first designs developed for OTT were quickly refined and moved into larger-scale production. A floor lamp from this series was already featured in several design magazines, signalling a promising new direction for the company.

Then, quite unexpectedly, the entire project was halted. The owner, Mr. Ott, sold the company, and the new management showed no further interest in continuing the programme.

Fortunately, a small number of luminaires could still be obtained from the warehouse before the project disappeared entirely. Looking back, these designs were ahead of their time — an early indication of the direction contemporary lighting would soon take.

LINKE.PLEWA.DESIGN 1978 OTT International System 8000 Spotlights in black & white German design by Heico Linke & Jens Plewa catalogue picture

LINKE.PLEWA.DESIGN – Staff Spotlights for Track and Ceiling Lights

Spotlight designs for track and ceiling-mounted lighting systems.
Conceived and built as full-scale (1:1) functional models, demonstrating the studio’s rigorous, prototype-driven approach to product development.

LINKE.PLEWA.DESIGN Staff spotlights for track and ceiling lights 1980s 1990s Germany 1:1 scale models

LINKE.PLEWA.DESIGN – Zumtobel – STARLIGHT Ceiling Recessed Luminaire

The STARLIGHT ceiling recessed luminaire was designed for Zumtobel during the early era of compact halogen lighting. At a time when low-voltage halogen sources were redefining architectural illumination, this design responded with clarity and technical precision.

The luminaire features a distinctive conical reflector housing, combining aluminium with a visible accent ring that subtly emphasizes the circular geometry. The recessed construction ensures a clean ceiling integration, while the compact halogen source delivers focused, high-intensity light suitable for both architectural and commercial environments.

As part of Zumtobel’s professional lighting programme, the STARLIGHT series was conceived not as a decorative object, but as a precise lighting tool — engineered for reliable performance, controlled beam distribution, and seamless installation within modular ceiling systems.

Its restrained industrial aesthetic reflects the technical optimism of the 1980s: minimal, functional, and purpose-driven.

LINKE.PLEWA.DESIGN Zumtobel STARLIGHT Ceiling Recessed Luminaire several models & colours for built-in lighting 1980s 1990s

LINKE.PLEWA.DESIGN – HALOFORM / EUCOFORM – MEGA Spotlights (1986–1991)

Between 1986 and 1991, Linke.Plewa.Design developed a range of lighting concepts and 1:1 models for HALOFORM, EUCOFORM and BRENDEL, including recessed ceiling luminaires and spotlight solutions designed for modular applications.

One of these designs was the MEGA spotlight series (pictured here in blue). The MEGA programme was conceived as a compact, technically precise spotlight family, accompanied by related MEGA recessed luminaires. The designs reflect the late-1980s shift towards small, powerful halogen sources and adaptable systems — lighting intended as a functional tool rather than decorative object.

LINKE.PLEWA.DESIGN 1986 Haloform Eucoform Spotlight MEGA blue halogen rail spots